Midterm Assignment Example | Topics and Well Written Essays - 750 words

Midterm - Assignment Example H1: There is no difference in the mean rating of participants by the different judges in the different levels. 4th step: Alpha (level of significance) = .05 5th step: dftotal = 15 – 8 = 7 dfBT = 8 – 8 = 0 dfWT = 15 – 8= 7 6th step: Critical F value = 314.659 Multivariate Testsa Effect Value F Hypothesis df Error df Sig. Partial Eta Squared Noncent. Parameter Observed Powerc Country Pillai's Trace .883 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Wilks' Lambda .117 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Hotelling's Trace 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Roy's Largest Root 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 7th step: Tests of Within-Subjects Effects Measure: MEASURE_1 Source Type III Sum of Squares df Mean Square F Sig. Partial Eta Squared Noncent. ... Results it can be concluded that there existed a statistically significant difference between the ratings given by the judges whereby, F (8, 393) = 314.659.74, P=.000 < .0005; Wilk's ? = 0.117, partial ?2 = .883 (see table below) Multivariate Testsa Effect Value F Hypothesis df Error df Sig. Partial Eta Squared Noncent. Parameter Observed Powerc Country Pillai's Trace .883 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Wilks' Lambda .117 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Hotelling's Trace 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Roy's Largest Root 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Method Participants the data is a product of the International Pancake-Flipping contest, where eight judges rated the flipping styles of 300 competitors. The number of participants is therefore 300 based on the flipping pancake contest and the respective judges ratings. The judges are randomly referred to as judge 1 to judge 8. The results are for different le vels across different countries across the 300 participants who form the study sample. A power analysis revealed that, for a one-way MANOVA with SMALL effect size (?2 = .883) and an alpha of .05, 300 participants yielded a power of 1.0. Design M ANOVA was used to determine whether there was a difference between the participants rating by the judges across the various levels of participation. The independent variables was the level of participation across the different countries while the dependent variable were the judges ranging from judge one to judge 8 in terms of rating, rated as either high or low. Materials The event organizers were submitted with consent

How Coca-Cola Became a World Acknowledged Brand Assignment

How Coca-Cola Became a World Acknowledged Brand - Assignment Example He explains that a good marketing strategy includes caring about the customers’ values, understanding their necessities, as well as continued advertising. Caring, according to him, includes the ability to respect and care about target consumers' time. The consumers regard their time to be valid and generally avoid selling strategies that are cumbersome and hence, time consuming (Scotsman 2006). At the very same, Scotsman believes that gaining an understanding of the demands of prospective clients as well as getting an in-depth knowledge of their needs is essential. It also requires some qualitative as well as quantitative research. (Scotsman, 2006) Scotsman also emphasizes that a relevant marketing campaign centralizes on consistency. He says that despite the fact that marketing consistently is expensive, but in the long run, it is capable of yielding a greater return in profits. The management only needs to invest on marketing and exercise patience until their efforts bear th e expected fruit. (Scotsman, 2006) There are two marketing strategies primarily; the push promotional strategy revolves around the different direct selling approaches deployed by the marketing team. Examples include decorative packaging, door-to-door selling, etc. On the contrary, pull strategy includes evoking motivation in the customers to seek out a particular brand’s product, for example offering sales discounts, mass media promotion, as well as making efforts to retain current customers and avoid threats like attrition. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies... This essay analyzes that the strategy formulators should bear in mind a picture of the environment where they plan to execute their strategy and ensure its consistency with the traditional values, beliefs, and practices of that society. Coca Cola successfully shapes its strategies to attend to the values of the region whose audiences it intends to procure the attendance of. As marketing strategy need continual reviewing and revisiting with time, Coca-Cola ensures that it aligns the message within its advertisements to suit the needs and preferences of the people and give them the soothing feeling that the brand provides them just what they desire.Marketing is of significance not only for the large, powerful corporations like Coca-Cola that reign the market, but even the limited budget partnerships and other small-scale companies. It enables an organization to gain recognition amongst the public and create awareness about their offerings. As considered in the case of Coca-Cola, it wou ld not have been as wanted as it is, had it not been for the advertising campaigns which are its foundation. Marketing also serves to clarify the doubts and misunderstandings that result after baseless scandals. Most importantly, the fact remains that where a substantive and attractive marketing strategy enables a company to sell products which might not be very promising in terms of their quality and reliability, a poor marketing strategy disables the company from persuading buyers to get hold of even their most versatile, unique and lasting goods.